I build brands that connect. I blend strategy, audience insight, and bold creative choices to create identities that feel both trend-aware and timeless. With 8 years of freelance and in-house experience, I push color, iconography, and simplicity to craft brands speak to their audience.
With 8 years in CPG packaging, from TJ Maxx to Macy’s and Costco, I design for the full shelf experiences. I balance trend, function, and impact. From concept to copy to factory-ready files, I lead every stage of the process while working seamlessly within (and beyond) brand guidelines.
I create campaigns that expand audiences through clear messaging and captivating visuals, blending my branding and packaging expertise into strategic storytelling. As a natural communicator and problem-solver, I design marketing that connects with real consumers like me.
I’m a creative designer, director and artist through and through. I am a leader who understands that design is communication in its purest form. With a deep foundation in design principles and cross-industry experience, I can create in any medium with clarity, confidence, and purpose.
• Lead our creative team through demanding production schedules and sales requests, prioritizing tasks, reviewing work, and fostering an open, innovative environment to ensure timely and impactful solutions.
• Design logos, brand guidelines, and packaging for four in-house brands, balancing creative direction with hands-on design execution.
• Develop and produce package designs for products distributed in major retail chains including Burlington, Walmart, TJ Maxx, and Family Dollar.
• Conceptualize, photograph, retouch, write copy, and finalize production files for print, ensuring cohesive and high-quality outcomes across all media.
• Sole marketing liaison and graphic designer for three insurance companies; Tradesman Program Managers, Roosevelt Road Re Insurance and Renaissance Specialty Insurance.
• Design Identity, branding, corporate presentations, websites, and marketing materials.
• Create packaging for licensed and in-house brands.
• Responsible for entire design process from research to final production.
• Lead groups through demanding sales requests and presentations.
• Provide freelance design services to clients.
• Design branding, logos, layouts, websites, business cards, packaging, print-on-demand etc..
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