Lumē

For this campaign, "Break Up with Your Toxic Deodorant", I reimagined Lumē, a natural deodorant I use daily, to better reflect today's wellness culture. The original branding focused mostly on women, but in 2025, health matters to everyone. I geared this concept toward men, with bold, gender-neutral scents, modern packaging, and messaging that encourages people to ditch toxic deodorants and choose something better. The style blends timeless confidence with a clean, elevated look. It also speaks to women as gift-givers who care.