Costco

I was the sole designer and creative lead behind the Jumbo Buddies product line, taking the project from a blank page to a global Costco launch. I created all five characters from scratch, sketching concepts and working directly with manufacturing partners in China to bring each design to life. I also owned the entire packaging process—developing die lines, designing the packaging, handling photo editing, writing copy, and prepping files for mass production across multiple countries and languages. I partnered closely with factories to guide production and final approvals, ensuring everything met Costco’s scale and quality standards. This was our company’s first project with Costco, and its success (and viral moment on social media) helped establish a strong ongoing relationship and future product collaborations.